Media release: The best radio ad of 2008 will be battled out between 50 ad agencies and radio stations as part of the national Siren Awards, which will be announced in Melbourne on May 9. The finalists include some of the best known advertising agencies in Australia including DDB; Saatchi & Saatchi Australia; Clemenger BBDO; Grey Worldwide; Leo Burnett; George Patterson Y&R and JWT as well as boutique agencies like Eardrum Australia, AJF Partnership; Smart and KWP! Adelaide. Radio stations represented among the finalists include Nova 106.9 Brisbane; DMG Perth; Macquarie Regional Radioworks and Australian Radio Network in Sydney.

The national Siren Awards, now in their fourth year, are run by Commercial Radio Australia and are designed to recognise the best radio advertising in the country. The awards promote the importance of creativity as a way to make radio advertising more effective. The Gold Siren winner receives a trip for two to the Cannes Advertising Festival and entry into the 2008 Cannes Radio Lions to be held in June.