sirensmallAn ad for RAC Roadside Assistance, called “SOS” has won the overall and single categories for round two of the 2010 Siren Awards. Written by Des Hameister, from agency, The Brand Agency, Perth, the ad uses humour to promote the benefits of roadside assistance, by sending an SOS message with a car horn. Judge and previous round winners, Nigel Clark and Adrian Ely from agency US Sydney, said about the winning ad: “Roadside Assistance won because the execution works really well in radio, is relevant to the product and has good comic timing. Basically, it made us laugh, which is good.” Writer, Des Hameister from The Brand Agency, Perth, said simplicity was most important when creating an effective radio ad. Full release here