Sydney Police are still investigating why last month ambulance officers were sent racing to an elderly woman's outer western suburb home. It was alleged the elderly woman had had fallen over, hit her head and that there was blood everywhere.
The police outrage is as a result of the "Desperate Acts" segment that was running on the Kyle and Jackie O breakfast program.
The segment "Desperate Acts" where calls are generally scripted and pre-recorded. After the police became involved, the station did not put the call to air.
Most listeners believe the calls are live, which is staggering. Related article here
Suki Mead flees drink-drive appointment
The Gold Coast Bulletin reports: Former Gold Coast radio personality Suki Mead was due in court to face a drink-driving charge yesterday but changed her mind when she saw the media waiting to photograph her.
Ms Mead, 48, was allegedly caught driving with a blood-alcohol concentration of .214 per cent -- more than four times the legal limit -- while on her way to pick up her children Read the entire article
Ms Mead, 48, was allegedly caught driving with a blood-alcohol concentration of .214 per cent -- more than four times the legal limit -- while on her way to pick up her children Read the entire article
Radio listeners tune out during ads
Radio listeners tune out at a greater rate during long ad breaks, according to new scientific research.
The study by Neuro Insight, a company specialising in brain-imaging technology to monitor marketing effectiveness, has found that clutter on the radio - too many ads - is making listeners mentally disengage.
Scientists studied the brain wave patterns of 60 Nova listeners and 60 listeners to the Today Network, and found they tuned out of Today advertisements at a greater rate.
The study was commissioned by DMG radio - the owner the Nova network, which plays just two ads at a time.
On Nova they found only one per cent of listeners disengaged after the first ad, while on Today 11 per cent of listeners disengaged.
By the end of the ad break on Nova two per cent had mentally tuned out, while up to 27 per cent of Today listeners disengaged by the end of the ad break, typically about six ads.
Disengagement even occurred during typically very popular programs, the study showed.
In the Hamish and Andy drive show on the Today network, at the worst point up to 36 per cent audience engagement was lost in an ad break.
Meanwhile, on the Nova drive program last year, audience engagement actually increased during the ads.
DMG Radio Australia group sales director Keith Thomas said he didn’t want to come across as bashing his rival, but said he believed there’d be revenue implications.
“I believe that consumers are already dealing with the issue of clutter by avoiding those places through flick through technology or recording devices,” Thomas told AAP.
“Ultimately, the consumer will drive media companies towards low clutter solutions, and this will accelerate that sort of thinking.
“And with that there may be a revenue impact.
“But the important thing that media and buying agencies acknowledge is that product is diminishing the effectiveness of advertising.”
Austereo, owner of the Today network, said they did not want to comment at this stage.
The study by Neuro Insight, a company specialising in brain-imaging technology to monitor marketing effectiveness, has found that clutter on the radio - too many ads - is making listeners mentally disengage.
Scientists studied the brain wave patterns of 60 Nova listeners and 60 listeners to the Today Network, and found they tuned out of Today advertisements at a greater rate.
The study was commissioned by DMG radio - the owner the Nova network, which plays just two ads at a time.
On Nova they found only one per cent of listeners disengaged after the first ad, while on Today 11 per cent of listeners disengaged.
By the end of the ad break on Nova two per cent had mentally tuned out, while up to 27 per cent of Today listeners disengaged by the end of the ad break, typically about six ads.
Disengagement even occurred during typically very popular programs, the study showed.
In the Hamish and Andy drive show on the Today network, at the worst point up to 36 per cent audience engagement was lost in an ad break.
Meanwhile, on the Nova drive program last year, audience engagement actually increased during the ads.
DMG Radio Australia group sales director Keith Thomas said he didn’t want to come across as bashing his rival, but said he believed there’d be revenue implications.
“I believe that consumers are already dealing with the issue of clutter by avoiding those places through flick through technology or recording devices,” Thomas told AAP.
“Ultimately, the consumer will drive media companies towards low clutter solutions, and this will accelerate that sort of thinking.
“And with that there may be a revenue impact.
“But the important thing that media and buying agencies acknowledge is that product is diminishing the effectiveness of advertising.”
Austereo, owner of the Today network, said they did not want to comment at this stage.
Stanley has a baby girl
Jo Stanley, Fox FM's breakfast co-host, gave birth to a healthy baby girl on Tuesday night. Jo and her husband Darren McFarlane welcomed their first child into the world after Jo had endured a 15 plus hour labour. Bub has been named Willow Charlotte Bailey McFarlane.
Rabbitt pulls plug over pay dispute
NEW voices will cross the sound waves at 2HD in coming weeks following the shock departure of two high-profile broadcasters.
Mike Rabbitt, sport reader for NBN News and host of 2HD's local weekend sport talk show, Saturday Sports Line, has stepped down from his role after an alleged pay dispute with the Sandgate station's owner, Bill Caralis.
Weekday afternoon announcer Pete Davis has also called it quits, handing in his resignation to 2HD's sales and operations manager Guy Ashford on Friday.
It follows the shock departure of four-year 2HD program director Kev Kellaway and the axing of Richard King's weekday Drive program last month. full story
Mike Rabbitt, sport reader for NBN News and host of 2HD's local weekend sport talk show, Saturday Sports Line, has stepped down from his role after an alleged pay dispute with the Sandgate station's owner, Bill Caralis.
Weekday afternoon announcer Pete Davis has also called it quits, handing in his resignation to 2HD's sales and operations manager Guy Ashford on Friday.
It follows the shock departure of four-year 2HD program director Kev Kellaway and the axing of Richard King's weekday Drive program last month. full story
Scripted childish stunt backfires
Saturday, February 28, 2009 | Labels: Radionews | 1 comments »
Sydney Police are still investigating why last month ambulance officers were sent racing to an elderly woman's outer western suburb home. It was alleged the elderly woman had had fallen over, hit her head and that there was blood everywhere.
The police outrage is as a result of the "Desperate Acts" segment that was running on the Kyle and Jackie O breakfast program.
The segment "Desperate Acts" where calls are generally scripted and pre-recorded. After the police became involved, the station did not put the call to air.
Most listeners believe the calls are live, which is staggering. Related article here
The police outrage is as a result of the "Desperate Acts" segment that was running on the Kyle and Jackie O breakfast program.
The segment "Desperate Acts" where calls are generally scripted and pre-recorded. After the police became involved, the station did not put the call to air.
Most listeners believe the calls are live, which is staggering. Related article here
Suki Mead flees drink-drive appointment
Friday, February 27, 2009 | Labels: Radionews | 2 comments »
The Gold Coast Bulletin reports: Former Gold Coast radio personality Suki Mead was due in court to face a drink-driving charge yesterday but changed her mind when she saw the media waiting to photograph her.
Ms Mead, 48, was allegedly caught driving with a blood-alcohol concentration of .214 per cent -- more than four times the legal limit -- while on her way to pick up her children Read the entire article
Ms Mead, 48, was allegedly caught driving with a blood-alcohol concentration of .214 per cent -- more than four times the legal limit -- while on her way to pick up her children Read the entire article
Radio listeners tune out during ads
Wednesday, February 25, 2009 | Labels: Radionews | 0 comments »
Radio listeners tune out at a greater rate during long ad breaks, according to new scientific research.
The study by Neuro Insight, a company specialising in brain-imaging technology to monitor marketing effectiveness, has found that clutter on the radio - too many ads - is making listeners mentally disengage.
Scientists studied the brain wave patterns of 60 Nova listeners and 60 listeners to the Today Network, and found they tuned out of Today advertisements at a greater rate.
The study was commissioned by DMG radio - the owner the Nova network, which plays just two ads at a time.
On Nova they found only one per cent of listeners disengaged after the first ad, while on Today 11 per cent of listeners disengaged.
By the end of the ad break on Nova two per cent had mentally tuned out, while up to 27 per cent of Today listeners disengaged by the end of the ad break, typically about six ads.
Disengagement even occurred during typically very popular programs, the study showed.
In the Hamish and Andy drive show on the Today network, at the worst point up to 36 per cent audience engagement was lost in an ad break.
Meanwhile, on the Nova drive program last year, audience engagement actually increased during the ads.
DMG Radio Australia group sales director Keith Thomas said he didn’t want to come across as bashing his rival, but said he believed there’d be revenue implications.
“I believe that consumers are already dealing with the issue of clutter by avoiding those places through flick through technology or recording devices,” Thomas told AAP.
“Ultimately, the consumer will drive media companies towards low clutter solutions, and this will accelerate that sort of thinking.
“And with that there may be a revenue impact.
“But the important thing that media and buying agencies acknowledge is that product is diminishing the effectiveness of advertising.”
Austereo, owner of the Today network, said they did not want to comment at this stage.
The study by Neuro Insight, a company specialising in brain-imaging technology to monitor marketing effectiveness, has found that clutter on the radio - too many ads - is making listeners mentally disengage.
Scientists studied the brain wave patterns of 60 Nova listeners and 60 listeners to the Today Network, and found they tuned out of Today advertisements at a greater rate.
The study was commissioned by DMG radio - the owner the Nova network, which plays just two ads at a time.
On Nova they found only one per cent of listeners disengaged after the first ad, while on Today 11 per cent of listeners disengaged.
By the end of the ad break on Nova two per cent had mentally tuned out, while up to 27 per cent of Today listeners disengaged by the end of the ad break, typically about six ads.
Disengagement even occurred during typically very popular programs, the study showed.
In the Hamish and Andy drive show on the Today network, at the worst point up to 36 per cent audience engagement was lost in an ad break.
Meanwhile, on the Nova drive program last year, audience engagement actually increased during the ads.
DMG Radio Australia group sales director Keith Thomas said he didn’t want to come across as bashing his rival, but said he believed there’d be revenue implications.
“I believe that consumers are already dealing with the issue of clutter by avoiding those places through flick through technology or recording devices,” Thomas told AAP.
“Ultimately, the consumer will drive media companies towards low clutter solutions, and this will accelerate that sort of thinking.
“And with that there may be a revenue impact.
“But the important thing that media and buying agencies acknowledge is that product is diminishing the effectiveness of advertising.”
Austereo, owner of the Today network, said they did not want to comment at this stage.
Stanley has a baby girl
| Labels: Radionews | 1 comments »
Jo Stanley, Fox FM's breakfast co-host, gave birth to a healthy baby girl on Tuesday night. Jo and her husband Darren McFarlane welcomed their first child into the world after Jo had endured a 15 plus hour labour. Bub has been named Willow Charlotte Bailey McFarlane.
Rabbitt pulls plug over pay dispute
| Labels: Radionews | 0 comments »
NEW voices will cross the sound waves at 2HD in coming weeks following the shock departure of two high-profile broadcasters.
Mike Rabbitt, sport reader for NBN News and host of 2HD's local weekend sport talk show, Saturday Sports Line, has stepped down from his role after an alleged pay dispute with the Sandgate station's owner, Bill Caralis.
Weekday afternoon announcer Pete Davis has also called it quits, handing in his resignation to 2HD's sales and operations manager Guy Ashford on Friday.
It follows the shock departure of four-year 2HD program director Kev Kellaway and the axing of Richard King's weekday Drive program last month. full story
Mike Rabbitt, sport reader for NBN News and host of 2HD's local weekend sport talk show, Saturday Sports Line, has stepped down from his role after an alleged pay dispute with the Sandgate station's owner, Bill Caralis.
Weekday afternoon announcer Pete Davis has also called it quits, handing in his resignation to 2HD's sales and operations manager Guy Ashford on Friday.
It follows the shock departure of four-year 2HD program director Kev Kellaway and the axing of Richard King's weekday Drive program last month. full story
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