DMG Radio Australia will this week launch a four week outdoor campaign for
the Merrick & Rosso & Kate Ritchie brekkie show, featuring an “Australian-first
interactive billboard”…not really.
The ads, developed by Nova 969’s creative agency Three Drunk Monkeys, will
be featured on JCDecaux and AdShel transit sites from this week. A taxi back
version of the campaign will also launch in October.