DMG Radio Australia will this week launch a four week outdoor campaign for
the Merrick & Rosso & Kate Ritchie brekkie show, featuring an “Australian-first
interactive billboard”…not really.
The ads, developed by Nova 969’s creative agency Three Drunk Monkeys, will
be featured on JCDecaux and AdShel transit sites from this week. A taxi back
version of the campaign will also launch in October.
In addition to transit sites, Nova 969 will unveil a supersite billboard “mug
shot” promotion which will see listeners call in to the Merrick & Rosso & Kate
Ritchie show for the chance to have their “mug” featured on a billboard with
the team around Sydney.
“The campaign is irreverent, fun and inclusive, just like the Merrick & Rosso &
Kate Ritchie show. The interactive billboard is all a bit of fun really, as is the
mug shot concept, which will see listeners get the chance to join the team,
literally,” said Jane Earnshaw, Sydney Integration and Marketing Director for
dmg Radio Australia.