Media release: The Australian Communications and Media Authority has found that SWRFM Community Media Association, the licensee of 2SWR Blacktown, breached a condition of its licence by broadcasting an advertisement.

ACMA’s investigation found that during a broadcast of one of its ethnic programs, 2SWR Blacktown broadcast an advertisement. The station failed to appropriately ‘tag’ the advertisement and therefore it could not be considered a sponsorship announcement under the Act.

The investigation did note that 2SWR Blacktown has already made improvements to its policies and procedures, including prohibiting presenters from interviewing sponsors on air. 2SWR Blacktown has advised all current presenters of the new policies and procedures.

ACMA is satisfied with 2SWR Blacktown’s initiatives and considered that it has taken reasonable steps to ensure that it does not breach the licence condition prohibiting the broadcasting of advertisements.

ACMA’s investigation followed a complaint received on 9 September 2007 that 2SWR Blacktown had broadcast an advertisement during its Punjabi Show.