SBS has shrugged off criticism over its plans to interrupt programs with commercial breaks with a push to sell integrated advertising packages across its website and radio stations, as well as on television.

The multicultural broadcaster is about to appoint its TV sales agent, the Stenmark Organisation, to represent its radio division after allowing the group, which is part of John Singleton’s STW Communications, to begin selling advertising on its websites 12 months ago. FULL ARTICLE THE AUSTRALIAN