Channel 10 will join forces with Austereo’s TODAY Network and broadcast the Sunday night Australian Idol live performance across the radio network. SA FM, B1O5, 92.9, FOX and 2DAY FM will bring radio listeners IDOL live from Sunday September 10.

The cross promotion campaign will step up a notch this week. With Kyle Sandilands part of the IDOL judging panel and part of 2DAY FM breakfast it could mean the extended TODAY Network coverage may see other radio networks restricting or limiting their coverage of IDOL interviews etc. 

One has to ask will the proposed media ownership laws see TEN and Austereo seriously looking at working towards a union? With a joint venture such as this the programming departments will be looking very closely at all aspects of future possibilities.

 Press Release

The Today Network is proud to announce an expanded partnership with Network Ten for Australian Idol which will see the program’s Sunday night live performance shows broadcast live across the Today Network’s 2Day FM, Fox FM, SAFM, B105 and 92.9 radio stations.

Kicking-off on Sunday, 10th September 2006, the initiative brings together two of the country’s leading entertainment brands.

Underpinning the Today Network’s broad listener appeal around the country, the broadcast will further leverage Kyle Sandilands’ dual role as co-host on 2Day FM’s number one FM breakfast show, and as a judge for Australian Idol.

The broadcast will provide Network Ten with a national platform from which to promote the series to the Today Network’s 1.7 million listeners.

Television viewers in each state will see individual station TVCs air during Australian Idol ad breaks.

Craig Bruce, Program Director, Today Network, said; “Australian Idol is back in form this year, the talent is outstanding and the show looks as sharp as it ever has. We’re rapt to be a part of the biggest pop music television event of the year.”

“This year we’ve said Australian Idol would be much more than a TV show but a major multi-media experience encompassing online, mobile and radio. Our partnership with the Today Network is a key element in that strategy,” Stephen Tate, Executive Producer Network Ten.