The SMH has an interesting article about the change of direction Sydney breakfast radio is taking. The article suggests Mix, Nova and 2Day are all after a piece of the 35 plus female audience and that they are all borrowing heavily from the popular magazine market with gossip and sassy attitudes.
Amongst it all you would have to ask what sort of mother driving their children to school would want to hear the sleaze that creeps into breakfast radio. It is that little bit of Truth Heartbalm such as Kyle Sandilands offering sperm to a lesbian caller. Read the SMH article