Green Guide May 01 2008
Posted by
Radio News
on Wednesday, April 30, 2008
Labels:
Radionews
Is there such a thing as a great radio advertisement? For this radio junkie, the seemingly endless stream of ads ranges from tedious drivel to excruciating crap. Never great.Many commercial radio listeners must cringe, change stations or blank out when the ads come on.Annoying as they are, their effectiveness cannot be denied — we remember the jingles, don’t we — and commercial stations would not exist without ads. (And while, strictly speaking, the ABC is ad-free, just what do they call those increasingly frequent “interruptions” that spruik content on ABC radio, television and online?) Read the entire article from The Age
Green Guide May 01 2008
Wednesday, April 30, 2008 | Labels: Radionews |
Is there such a thing as a great radio advertisement? For this radio junkie, the seemingly endless stream of ads ranges from tedious drivel to excruciating crap. Never great.Many commercial radio listeners must cringe, change stations or blank out when the ads come on.Annoying as they are, their effectiveness cannot be denied — we remember the jingles, don’t we — and commercial stations would not exist without ads. (And while, strictly speaking, the ABC is ad-free, just what do they call those increasingly frequent “interruptions” that spruik content on ABC radio, television and online?) Read the entire article from The Age
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