Vega’s identity crisis
Posted by
Radio News
on Sunday, April 13, 2008
Labels:
Radionews
It's heading for three years since Sydney's $100 million radio station Vega was launched and it's yet to deliver on either audience or profits. Two program directors and various personalities, including Wendy Harmer and Angela Catterns, have come and gone. There have been four different marketing campaigns, the music has become more mainstream and the target audience has grown younger. Full story SMH
Vega’s identity crisis
Sunday, April 13, 2008 | Labels: Radionews |
It's heading for three years since Sydney's $100 million radio station Vega was launched and it's yet to deliver on either audience or profits. Two program directors and various personalities, including Wendy Harmer and Angela Catterns, have come and gone. There have been four different marketing campaigns, the music has become more mainstream and the target audience has grown younger. Full story SMH
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