LAFM launches Monday with the 89.3 days of summer.
Backed with a heavy promotional and branding strategy including LAFM Tune Up Stations and Midday Mini Concerts at iconic Launceston locations for the first 2 weeks, where LAFM will provide music, lunch and a bunch of freebies.
The Grant Broadcasters owned 89.3 LAFM has undergone an amazing transformation over the last few months in readiness for the launch. Far more than throwing on a new logo, this launch is being backed with television, press, taxi backs, outdoor, direct mail, event ownership and a fresh sound.
From Monday 89.3 LAFM will provide local programming 24 hours per day 7 days per week.
The 2 weeks leading up to the launch has seen various parts of the brand released for public consumption and from a programming point of view listeners have been very vocal on the ‘Revamp Line’ as to how they want their new radio station to sound.
This programming initiative culminated in 5 different formats played out over 5 days, the listener feedback has been overwhelmingly positive and sometimes hilarious. Monday was classic hits, Tuesday was Hot country, Wednesday was Awesome 80’s day , Thursday was Hit Music day and Friday was a day of 70’s music.
Launceston has been waiting for commercial FM to arrive for some time and it’s finally here.
Check LAFM's new website…[link=http://www.lafm.com.au ]www.lafm.com.au [/link]and take a peek at their tvc and summer jingle.
LAFM launches with the 89.3 days of summer.
Monday, December 1, 2008 | Labels: Radionews |
LAFM launches Monday with the 89.3 days of summer.
Backed with a heavy promotional and branding strategy including LAFM Tune Up Stations and Midday Mini Concerts at iconic Launceston locations for the first 2 weeks, where LAFM will provide music, lunch and a bunch of freebies.
The Grant Broadcasters owned 89.3 LAFM has undergone an amazing transformation over the last few months in readiness for the launch. Far more than throwing on a new logo, this launch is being backed with television, press, taxi backs, outdoor, direct mail, event ownership and a fresh sound.
From Monday 89.3 LAFM will provide local programming 24 hours per day 7 days per week.
The 2 weeks leading up to the launch has seen various parts of the brand released for public consumption and from a programming point of view listeners have been very vocal on the ‘Revamp Line’ as to how they want their new radio station to sound.
This programming initiative culminated in 5 different formats played out over 5 days, the listener feedback has been overwhelmingly positive and sometimes hilarious. Monday was classic hits, Tuesday was Hot country, Wednesday was Awesome 80’s day , Thursday was Hit Music day and Friday was a day of 70’s music.
Launceston has been waiting for commercial FM to arrive for some time and it’s finally here.
Check LAFM's new website…[link=http://www.lafm.com.au ]www.lafm.com.au [/link]and take a peek at their tvc and summer jingle.
Backed with a heavy promotional and branding strategy including LAFM Tune Up Stations and Midday Mini Concerts at iconic Launceston locations for the first 2 weeks, where LAFM will provide music, lunch and a bunch of freebies.
The Grant Broadcasters owned 89.3 LAFM has undergone an amazing transformation over the last few months in readiness for the launch. Far more than throwing on a new logo, this launch is being backed with television, press, taxi backs, outdoor, direct mail, event ownership and a fresh sound.
From Monday 89.3 LAFM will provide local programming 24 hours per day 7 days per week.
The 2 weeks leading up to the launch has seen various parts of the brand released for public consumption and from a programming point of view listeners have been very vocal on the ‘Revamp Line’ as to how they want their new radio station to sound.
This programming initiative culminated in 5 different formats played out over 5 days, the listener feedback has been overwhelmingly positive and sometimes hilarious. Monday was classic hits, Tuesday was Hot country, Wednesday was Awesome 80’s day , Thursday was Hit Music day and Friday was a day of 70’s music.
Launceston has been waiting for commercial FM to arrive for some time and it’s finally here.
Check LAFM's new website…[link=http://www.lafm.com.au ]www.lafm.com.au [/link]and take a peek at their tvc and summer jingle.
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