Source The Age: JOHN Singleton and Steve Price may have to rethink the name of their new radio station because ''Melbourne Talk Radio'' is already registered as a business name by Melbourne Observer media mogul Ash Long. The radio duo will also have to do something about the bad reception on the 1377 frequency, now used by 3MP, because while it has traditionally been crystal clear while travelling up the Nepean Highway to Dromana, it's crackly in the metropolis. As for the station's call sign, Long may consider selling the name if the price is right. view article