Unbelievable but true podcasting looks like it is here to stay and The Sydney Morning Herald reports that it is the ABC that is leading the charge. Randal Mathieson, said more than 1.5 million podcasts were downloaded in June and with the way figures are heading that should reach a staggering 2 million a month by the end of 2006.


Austereo predicts that by December 2006 just on a million downloads will be flowing out to MP3 players. They are currently providing over 700,000 thousand a month although they do point out that if they were pumping out more content that figure would climb to the one miliion mark almost overnight. Even Alan Jones over at 2GB breakfast surpremo Alan Jones is hitting the 100,000 thousand mark per year.


Podcasting is growing there is no doubt about it and besides the ‘commercial’ side of things taking off there is also the growing niche players from across the net that are offering product on a daily, weekly or monthly basis. Related article SMH