The AFL has put up a $1-million ticket for 2007 radio rights and restructured broadcast packages, which is expected to marginalise the ABC and result in 3AW and SEN fighting for the top-level rights.
The AFL’s senior executive in charge of broadcasting, Ben Buckley, confirmed the league was considering buying a stake in SEN, The Age said.
SEN has revealed it would bid against 3AW and Triple M for radio rights. “SEN are interested in bidding for all the packages we have on offer and we are looking at a relationship with them,” Mr Buckley told The Age.
The A-class package has been costed by the AFL at $1 million per station.
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3AW met the figure, while Triple M baulked at it.
Industry sources had estimated the costs for rights were between $600,000 and $800,000
We welcome your comments on this topic. What stations do you think will be calling AFL in 2007 and in comparision to TV rights are the radio rights cheap?  Click on the comments link below to add your thoughts to this story.
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