The search for new and emerging Australian music talent is on again with entries now open for the New Artists 2 Radio (NA2R) event. Now in its eighth year, the commercial radio initiative aims to discover the next big music star to be played on radio throughout the country. The event is open to unsigned Australian artists who have not charted in the top 100 Australian National airplay chart.

Nine finalists will be selected with three winners announced – one each from the following genres: rock, pop and adult contemporary. The three winners will go on to perform at the NA2R showcase event to be held in Sydney this year on October 9th in front of key music and program directors from the commercial radio sector.

All finalists will also attend a radio workshop with leading program and music directors and music marketing professionals. The NA2R workshop offers invaluable insight about how to maximise commercial radio airplay and exposure – a popular feature of the event aimed at helping artists. The workshop will be held in Sydney on September 25.

Chief executive officer of Commercial Radio Australia, Joan Warner said the initiative was one of the main ways in which the commercial radio sector helped nurture and support Australian musical talent.

“This is an industry-wide initiative which has helped launched some very successful music careers since its inception including artists like Delta Goodrem, Sarah Blasko, Thirsty Merc, Jade McRae, the Sunpilots and Ashleigh Mannix,” Ms Warner said.

“Last year’s winners, Ashleigh Mannix, Emma-Louise and Boston Shaker are all in the process of finishing their debut albums following their wins in the NA2R competition.”

The three winners of the event will receive:

• Four weeks of airplay, across the day, on the Australian Radio Network, Austereo, DMG Radio, Macquarie Southern Cross Media, ACE Radio, Prime Radio and Grant Broadcasters.

• A share in $150,000 worth of radio advertising promoting the artists and their winning song on four of the major commercial radio networks: Australian Radio Network, Austereo, DMG Radio and Macquarie Southern Cross Media.

• An artist development package for the winner in each category including MGM Distribution at retail and digital online sales via ITunes. All winning singles will be submitted to ARIA for inclusion in the ARIA single chart survey.

• Advice from VGM (Media & Marketing) regarding mainstream print, electronic and digital music media and marketing, artist management and radio tracking to ensure maximum exposure. Design of their single cover and CD for distribution through MGM.

“Unearthing new Australian talent has always been one of the key roles played by commercial radio and this initiative now provides some fantastic tools for unsigned artists to help them break into commercial radio and the music industry,” Ms Warner said.

Artists and bands can enter online at by uploading two of their best commercially savvy tracks, a biography and photo. Entries will be accepted until July 3.

Submissions will be judged by a panel of commercial radio network program and music directors, based on their commercial radio play potential.