Hobart’s radio silence
Posted by
Radio News
on Saturday, March 15, 2008
Labels:
Radionews
HOBART'S commercial radio stations are long overdue for a comprehensive independent listenership survey, leaving advertisers without key information on whether they are reaching the audience they pay for. The last independent survey was conducted in 2002. Leading media research company Neilsen questioned how the stations could justify their advertising fees without recent listenership data. Full story Sunday Tasmanian
Hobart’s radio silence
Saturday, March 15, 2008 | Labels: Radionews |
HOBART'S commercial radio stations are long overdue for a comprehensive independent listenership survey, leaving advertisers without key information on whether they are reaching the audience they pay for. The last independent survey was conducted in 2002. Leading media research company Neilsen questioned how the stations could justify their advertising fees without recent listenership data. Full story Sunday Tasmanian
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