DMG Radio Australia today announced the launch of a new radio station in Sydney, Classic Rock 95.3FM.

Formerly vega, Classic Rock 95.3FM will be Sydney’s only dedicated Classic Rock station, totally focused on this music 24 hours a day, seven days a week.

DMG Radio Australia Assistant Group Program Director Dan Bradley said, “The timeless quality, the energy, the raw passion for Classic Rock music warrants a radio station dedicated to it 24 hours a day, seven days a week. For those who grew up listening to AC/DC, INXS, Zeppelin and Chisel, Classic Rock 95.3FM is a station they’ll love.”

DMG Radio developed the new station after an extensive strategic review of the Sydney market in recent months.

DMG Radio Australia CEO Cathy O’Connor said, “In building this new station we knew we needed a simple, focused music concept that would appeal to the 35-54 audience. Classic Rock 95.3 FM provides exactly that and will be a celebration of an era of music which evokes enormous passion from adult listeners.”

Classic Rock 95.3FM’s clearly defined music position, 24 hours a day, seven days a week, will be a compelling new offering in the Sydney radio landscape.

Classic Rock 95.3FM switches on at 6am on Friday 12 March 2010.