Media Hunter has a very interesting article on the state of things at 2HD/NEWFM. 2HD is Australia's second oldest commercial station and is steeped in tradition so that for one makes this report rather more alarming.

Media Hunter highlights a number of things (below) that you might say are the norm in regional radio in 2008, however you be the judge and read the full article.

  • no copywriter, the sales team are now writing their own ads

  • no program director for NEWFM

  • no sales manager for either station

  • no qualified technicians

  • and no real General Manager since May 2004. The pay and accounts lady was later given the "title" of GM to meet licensing requirements.