Fairfax media is looking to bundle advertising packages together to reach a better mix of their radio, online and print customers.Mr Mott said Fairfax Radio would this week announce a new full-time national ad sales head -- the first time it had done so -- in part to capitalise on bundling opportunities.
"In the new modern media, bundling comes into play," Mr Mott said. "You need someone to champion it. If we can cross-promote between the three of them (radio, print and online), and provide an environment for advertisers to extend their reach, we've got the market well covered."
Mr Mott is particularly taken with potential advertising synergies between Fairfax's radio and digital operations.
"For the talk radio listener, the radio station is breaking news. For those who do not listen to talk radio, online is the news-breaker."
Source The Australian
1 comments:
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clause said...
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Fairfax will soon take over the Austereo Today network websites. How will this work when Fairfax are competitors in the radio market?
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June 4, 2008 at 9:47 AM
Fairfax to bundle advertising packages
Sunday, June 1, 2008 | Labels: Radionews |
Fairfax media is looking to bundle advertising packages together to reach a better mix of their radio, online and print customers.Mr Mott said Fairfax Radio would this week announce a new full-time national ad sales head -- the first time it had done so -- in part to capitalise on bundling opportunities.
"In the new modern media, bundling comes into play," Mr Mott said. "You need someone to champion it. If we can cross-promote between the three of them (radio, print and online), and provide an environment for advertisers to extend their reach, we've got the market well covered."
Mr Mott is particularly taken with potential advertising synergies between Fairfax's radio and digital operations.
"For the talk radio listener, the radio station is breaking news. For those who do not listen to talk radio, online is the news-breaker."
Source The Australian
"In the new modern media, bundling comes into play," Mr Mott said. "You need someone to champion it. If we can cross-promote between the three of them (radio, print and online), and provide an environment for advertisers to extend their reach, we've got the market well covered."
Mr Mott is particularly taken with potential advertising synergies between Fairfax's radio and digital operations.
"For the talk radio listener, the radio station is breaking news. For those who do not listen to talk radio, online is the news-breaker."
Source The Australian
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1 comments:
clause said...-
Fairfax will soon take over the Austereo Today network websites. How will this work when Fairfax are competitors in the radio market?
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