Media release: The 2008 Sirens winner, an advertisement for RACV Financial Services called “Disclaimer”, written by Paul Reardon and Julian Schreiber from Clemenger BBDO in Melbourne, has been shortlisted for the Radio Lions at the Cannes Advertising Festival overnight.

The RACV ad is one of three 2008 Sirens finalists and winners that have made it to the radio shortlist in Cannes this year. The other two ads are “Police Radio”, written by Belgiovane Williams Mackay, Sydney for Working Against Culpable Driving, and "Do I sound different?", written by Leo Burnett Melbourne for SCOPE.

Chief executive officer of Commercial Radio Australia, Joan Warner said this was the second year in a row that the Sirens winning ad had made it to the shortlist with last year’s winner eventually taking out the Grand Prix Radio Lions.

“This is great news for the Australian radio industry which has been working hard to ensure both the quality and creativity of radio ads have improved over the past few years. International recognition, like making the shortlist at Cannes, is proof that these efforts are reaping rewards,” Ms Warner said.

“It is also pleasing that one of the ads for the Commercial Radio Australia brand campaign, “Small Market” written by Eardrum Sydney is also on the shortlist. To be recognized internationally by some of the best creative minds in the world is a fantastic achievement,” Ms Warner said.

The shortlisted Australian ads are: (listed by agency, client and title)

CHE Melbourne, Nando's, "Animal Tester"
Spinach Advertising, Melbourne, ABC Shops, “Laughs for Everyone”
Clemenger BBDO Melbourne, RACV, "Disclaimer"
Belgiovane Williams Mackay, Sydney, Telstra, "Everybody's Talkin'"
Belgiovane Williams Mackay, Sydney, Working Against Culpable Driving, "Police Radio"
Eardrum Sydney, Commercial Radio Australia, "Small Market"
Leo Burnett Melbourne, SCOPE, "Do I sound different?"
303 Group Perth, The Royal Life Saving Society, "Magazine”
Grey Melbourne, Transport Accident Commission, "Anne"
Grey Melbourne, Transport Accident Commission, "George"
Grey Melbourne, Transport Accident Commission, "Martin"