Source and entire item The Age

A huge billboard marketing campaign touting new presenters Myf Warhurst and Peter Helliar has failed to lift Triple M's ratings in Melbourne's FM breakfast radio battle for supremacy.

The station has spent thousands promoting the duo - who replaced breakfast show The Cage - but the first radio ratings for 2008 show Triple M slipped slightly in audience share from 6.4% to 6.3%, retaining its overall sixth placing.

While traditional FM favourite Fox held the mantle, hosts Matt Tilley and Jo Stanley lost out with the veteran pairings of Dave Hughes and Kate Langbroek (Nova) and Peter "Grubby" Stubbs and Diane "Dee Dee" Dunleavy (Gold FM) boosting their stations' rating shares to 10.5% for Nova (from 10%) and 6.9% for Gold FM (from 6%).

Tilley and Stanley's blanket promotion of a "nude wedding" competition, during which couples battled for a big prize pool and the chance to exchange vows in flesh-coloured G-strings, does not appear to have paid off with Fox slipping from 11.6% to 10.9% of audience share.

The FM shenanigans may even have prompted a journey by some listeners to the AM dial, with Melbourne's favourite breakfast radio hosts 3AW's Ross Stevenson and John Burns taking their share of the city's audience to 21.2% (up 1.2%).

The perennial runner-up, ABC 774's Red Symons, also improved taking 14.3% (up .6%).

Overall Melbourne's most popular radio station was 3AW, while ABC 774 leapfrogged Fox FM as the second-most popular and Nova 100 retained its fourth placing.

Melbourne's overall radio ratings (January 13 - February 9)

SEN  2.6  (-2.1)
3AW  15.0 (-0.6)
MAGIC1278  4.6 (+0.3)
3MP  2.9 (-0.3)
FOXFM 12.5 (-0.1)
GOLD FM  8.2 (+0.4)
MIX101.1FM  5.9 (0.0)
3MMM  6.6 (+0.4)
NOVA 100  10.3 (+0.5)
vega 91.5 2.7 (-0.6)
ABC774 12.8 (+1.7)
3RN  2.2 (-0.3)
NEWSR  1.3 (-0.1)
3JJJ  3.7 (+0.7)
ABC CL-FM 1.4 (-0.4)